When you think of YSL Beauty, Dua Lipa’s sultry fragrance ad might spring to mind, or perhaps it’s adoration for the brightening prowess of their Touche Eclat, yet one aspect of the brand you may not be so familiar with is their dedication to eradicating domestic violence.
However, since the launch of its Abuse Is Not Love program in 2020, YSL Beauty has strived to make a significant impact in educating young people about intimate partner violence (IPV) as well as supporting grassroots organisations on a global scale.
Their latest campaign focuses on how IPV is often only realised in hindsight, as the media often romanticises abusive partner relationships – demonstrating physical, emotional, and or sexual violence as deep, passionate love.